Vermont flag

Vermont State Motto

"Freedom and Unity"

The Vermont state motto was adopted in the year of 1779 as an element of the state seal. The motto was therefore adopted while Vermont was still an independent republic a few years before joining the Union in 1791. 

The Vermont motto reflects the importance of managing two strong human drives; the striving for individual freedom and the need to be in a social community.

On a national level the Vermont motto speaks of the balance between being an individual state in a greater and strong unity.

Vermont State Nickname

Alongside the Vermont motto, there also exists a Vermont state nickname:

"The Green Mountain State"
In 1647 the French explorer Samuel de Champlain named the Vermont Mountains "Montagne Vertes".

Later the English speaking migrates changed this to Vermont (vert = green) and (mont = mountain).

The wordings "The Green Mountain State" appear on license plates today.

Vermont nickname: The Green Mountain State - picture of the Green Mountains

Vermont State Slogans

Whereas the Vermont motto intends to describe the patriotic 'soul' of Vermont, Vermont state slogans focus especially on attracting tourists, and as you will see, some do it in more conventional ways than others:

"Vermont, naturally"

"I LoVermont"

"Vermont: Yep"

"Vermont: Bet Ya Can't Name Two of our Towns"

"Vermont: Gettin' Busy with New Hampshire since 1791"

"Vermont: The Boutique State with a Megastore Attitude"

Most of these Vermont funny state slogans can be bought on various souvenir items such as t-shirts and the like.

USA map with Vermont highlighted